Mayowa Kuyoro is a partner in McKinsey Nigeria, where she joined as the first business analyst. She leads the firm's fintech work across Africa and its Financial Services Practice in West Africa. With 10 years experience in corporate finance, growth and large-scale transformation, strategies for foreign direct investors, financial analysis, scenario development, organisation design, digital marketing, and payments, here she discusses what opportunities Africa, and its young, fast-growing and increasingly urbanised population, can offer global, and Africa-based, companies?